SINCE MAY
1,125
from 393 in May
+186%
renewed subscriptions
04
Chapter 04 · Numbers
What it did for the product
Measured outcomes from shipped work.
SINCE MAY
1,478
from 644 in May
+129%
returning users a month
SINCE MAY
484
from 293 in May
+65%
weekly active users, monthly average
SINCE MAY
$2.71
from $1.72 in May
+58%
margin per paying customer
$1.72
$2.71
SINCE MAY
$3.81
from $4.42 in May
−14%
AI cost per paying customer
$4.42
$3.81
SINCE MAY
6 in 10
541 of 903 in August
published sites edited again within a month
What the numbers say
Trials grew, and one in five still becomes a paying customer.
Renewals are two thirds of the revenue now, not new sales.
The growth is people coming back, not a bigger front door.