01 · Text
Simplify, rephrase, add keywords for SEO, or describe the exact tone you need.
02
Edit with Alf
Watch
The exact product moment to watch.
Edit chapter · ask alf
Ask Alf everywhere
Editing is no longer a single tool action. It now works across text, layout, background, and image behavior in the same conversation thread.
Why it matters
One chat loop now covers copy, structure, visual system, and media behavior. Teams spend less time jumping between tools and more time shipping presentation-ready pages.
02 · Section
Add spacing, improve readability, and request fresh layout ideas in the same thread.
03 · Background
Generate a new background, increase vibrancy, and align visuals to brand colors.
04 · Image
"Make it smaller" now resizes the image directly instead of regenerating it.
Product proof
Features that landed this quarter
-
Undo / Redo
⌘Z / ⇧⌘Z, 15 steps of your own hand edits
-
Animated GIF uploads
up to 5 MB, playing in preview and live
-
Fair use
about 325 AI actions per website per month
Theme rollout
Six new themes
DARK & FUTURISTIC
Noir Editorial
editorial, fashion, portfolios
Gold Accent Dark
premium brands, jewellery, luxury services
Plum Luxury
beauty, lifestyle, boutique luxury
EXPRESSIVE & BOLD
Neon Magenta
gaming, Web3, youth brands
Electric Blue
tech, gaming, events
Acid Lime
streaming, esports, youth
Six new themes, twenty-four in the picker — each one brings its own fonts and corner radii, not just colours.
Every element on the page is one sentence away.