Presentation system

MISSION CONTROL · SEPT 4, 2026

Alf Website Studio

Presented by

Dmytro Kutovyi

Product Owner

Ownership

One team, one product.

After the last Mission Control, the team was split so each part could focus. Bumblebees now own Alf Website end-to-end, while Payments and Vector each have dedicated ownership.

  • Dedicated teams for Payments and Vector reduce cross-stream contention.
  • One accountable Alf team makes decisions faster and execution clearer.

Mission Control · Evidence

Momentum in numbers

  • 2,057

    websites created in August

  • +50%

    more websites than in May

  • 569

    weekly active users at peak

  • 8,036

    trials in the last 3 months

Shown in May

Matured since

  • Multipage websites

    Generation now supports complete chaptered sites across Create, Edit, Grow, Numbers, and Next instead of a single-page output.

  • Contact forms testable in preview

    Teams can validate form flows directly during review, reducing handoff ambiguity before shipping live pages.

  • Image AI action edits layout

    Image actions now adjust the existing layout structure instead of regenerating whole sections, preserving intent and momentum.